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The New Microsoft…same As the Old

Yesterday the new Microsoft logo was introduced. I have seen a lot of mentions to the new look. After reviewing it I only had one feeling - flat. I don’t mean 2 dimensionally flat although it is but more un-inspiring, lacking interest, more of the same.

Changing or updating your logo is not an insignicant thing. It affects the company in updating packages, websites, supporting material (business cards, letter head). More importantly it affects who your consumers see you.

Microsoft waited 25 years for this update and personally I think they failed. It lacks originality, it does not offer and unique visual queues or say anything about the company of note. I think Andrew Kim did a much better job over the course of one week.

Up next A Sad Day for Cycling and a Good Man As a former long distance cyclist and lover of the sport, the news today from the United States Anti-Doping Association (USADA) has me disgusted. Running on Air: Steven Bradley
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