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You should go over to Ken’s site to read the whole article. But I think there is so much irony in this teaser. Especially launching something like this before RIM announcement of abysmal sales and mounting losses.
I think they should take some of their own advice and do something different.
The great BlackBerry marketing mess:
think-different_do-different
RIM’s teaser on its UK and Australia sites
It probably wasn’t the plan, but RIM may soon enter the record books for Most Self-Inflicted Wounds By A Market Leader.
After being spanked by iPhone and Android over a period of four years, RIM is fighting back with a marketing campaign. And wow, it’s a doozie.
(Via Observatory)
