|||

Inconsistent Experience

Advertising is a part of our everyday life. TV, newspapers, magazines and websites all have some type of advertising. For the most part I am ok with it as long is it is not over the top and intrusive. Fortunately there are several apps that help you read articles without ads like Instapaper.

I use a Reeder on my Mac to subscribe to a number of blogs. Some RSS feeds have ads within them. Its not my favorite thing but it is certainly something that does not bother me.

Recently I was going through some feeds and came across an article from Cult of Mac that really interested me. Cult of Mac does not have ads within their feeds which makes it even better.

Cult of Mac

I clicked on the preview in Reeder and the full page came up.The few normal static ads are there and I was expecting them.  So far so good.

Wanting more information I clicked on the link that allows you top open the full page in Safari.

This is where I got shocked. When I opened the page I was greeted with a video ad that is in the middle of the page. During the 30 seconds that ad is playing you can not scroll on the page, read the page at all or bounce out of the ad altogether (there is no option to skip this ad). I found this to be a horrible and jarring experience. If you go directly to the website you do not see the video at all so why it was forced for users coming from RSS Readers makes no sense at all and puts a bad taste in my mouth. If you are going to advertise, you should try and do it in the most thoughtful and consistent manner possible. This fails.

Up next Turning a Negative Into a Positive I received an email from This Week on TED (Technology Entertainment and Design) that contained links to a few new videos. One of the ones that Streaming New Music From iTunes
Latest posts Education Is Obsolete by the Time We Are Taught - This Is Not a Political Statement About Who Pays What. → Constriction and Compression Write Plain Text Files → Changing Platforms @scratchpad iPad Growing Use List → We Should Have Workshopped That More TextSoap - Halloween Egg Twitter Will Stop Running Political Ads Ahead of 2020 Election Facebook’s Preventive Health Tool Asks People to Advocate for Their Health Traveling and Random Thoughts Soy Sauce Company Working With Apple on Clean Energy Project - 9to5Mac Apple the Largest Us User of Solar Power, Ahead of Amazon - 9to5Mac Recycling Counts Concerts and Shows Chernobyl: Mini-Series on Hbo Everyone Needs a Helping Hand or a Fin Apple Watch and Heart Rate Monitoring I.M. Pei, Acclaimed Architect, Dead at 102 - Cnn Style Wasabi — john Saddington Books 2018 Books 2017 Books 2016 Books I Read 2015 Why I Listen to Podcasts Disney Observations SaaS Startup Diary Marking Time the Right Way Searching for Portable Nirvana Books I Read in 2014 Tim Cook Speaks up →