If You Don’t Like the Story Tell a Different One | the Story of Telling

Brilliant insight into controlling the story and how to turn it in your favor:

The manager at Muffin Break is frustrated. Yet again she’s discovered a customer from the jam-packed sushi bar opposite sitting at one of her tables eating lunch. Of course she wastes no time asking the sushi-eater to leave.

I wonder what would happen if instead of angrily telling people to move on, she offered to get them a coffee instead. Same situation different story.


Tags
Marketing

Date
5/10/2013