Books I Read in 2012

I love to read but almost all of is non-fiction -much like Justin Blanton. I am fascinated with books that offer examples. case studies and practical elements. Most of my reading is around business and marketing books. I get a lot of flack for this.

This year I read 29 books - all of them on an iPhone or iPad. One of the reasons for using an “i”Device is I can have several with me all the time. If I hit a lull in a book I can stop and start another and go back to the prior one later. It cuts down on weight in my bag and it makes me feel like I am doing something better for the environment by not cutting down trees (this may or may not be true).

There were a few other books I started but was not able to get through because they jsut did not capture me enough to get through. The books are in no particular order but first four were by far my favorites.

• Make your Ideas Matter by Bernadette Jiwa

• The $100 Startup by Chris Guillebeau

• Insanely Simple by Ken Segall

• Design is a Job by Mike Monteiro

• The Click Moment by Frans Johansson

• The Pumpkin Plan by Mike Michalowicz

• The New Small by Phil Simon and Chris Brogan

• Maverick Startup by Yanik Silver

• 60 Mountain Lion Tips by David Sparks and Brett Terpstra

• So Good they Can’t Ignore you by Cal Newport

• Platform:Get Noticed by Michael Hyatt

• Screw Business as Usual by Richard Branson

• The Art of Non-Conformity by Chris Guillebeau

• Pitch Perfect: Practical Advice From Professional Bloggers by Erica Sadun and Steve Sande

• The Ultralight Startup by Jason Baptiste

• The Apple Experience by Carmine Gallo

• Paperless by David Sparks

• The Elements of Content Strategy by Erin Kissane

• Imagine:How Creativity Works by Jonah Lehrer by Jonah Lehrer

• Start something that Matters by Blake Mycoskie

• Inside Apple: How America’s Most Admired–and Secretive–Company Really Works by Adam Lashinsky

• the method method by Eric Ryan, Adam Lowry and Lucas Conley

• Demand: Creating What People Love Before They Know They Want It by Adrian Slywotzky and Karl Weber

• Steve Jobsby Walter Issaconson

• Switch by Chip & Dan Heath

• The Shape of Design by Frank Chimero

• Enough by Patrick Rhone

• Uncommon Serviceby Frances Frei and Anne Morriss *Simplify by Joshua Becker

• Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki

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