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I love to read but almost all of is non-fiction -much like Justin Blanton. I am fascinated with books that offer examples. case studies and practical elements. Most of my reading is around business and marketing books. I get a lot of flack for this.
This year I read 29 books - all of them on an iPhone or iPad. One of the reasons for using an “i”Device is I can have several with me all the time. If I hit a lull in a book I can stop and start another and go back to the prior one later. It cuts down on weight in my bag and it makes me feel like I am doing something better for the environment by not cutting down trees (this may or may not be true).
There were a few other books I started but was not able to get through because they jsut did not capture me enough to get through. The books are in no particular order but first four were by far my favorites.
Make your Ideas Matter by Bernadette Jiwa
The $100 Startup by Chris Guillebeau
Insanely Simple by Ken Segall
Design is a Job by Mike Monteiro
The Click Moment by Frans Johansson
The Pumpkin Plan by Mike Michalowicz
The New Small by Phil Simon and Chris Brogan
Maverick Startup by Yanik Silver
60 Mountain Lion Tips by David Sparks and Brett Terpstra
So Good they Can’t Ignore you by Cal Newport
Platform:Get Noticed by Michael Hyatt
Screw Business as Usual by Richard Branson
The Art of Non-Conformity by Chris Guillebeau
Pitch Perfect: Practical Advice From Professional Bloggers by Erica Sadun and Steve Sande
The Ultralight Startup by Jason Baptiste
The Apple Experience by Carmine Gallo
Paperless by David Sparks
The Elements of Content Strategy by Erin Kissane
Imagine:How Creativity Works by Jonah Lehrer by Jonah Lehrer
Start something that Matters by Blake Mycoskie
Inside Apple: How America’s Most Admired–and Secretive–Company Really Works by Adam Lashinsky
the method method by Eric Ryan, Adam Lowry and Lucas Conley
Demand: Creating What People Love Before They Know They Want It by Adrian Slywotzky and Karl Weber
Steve Jobsby Walter Issaconson
Switch by Chip & Dan Heath
The Shape of Design by Frank Chimero
Enough by Patrick Rhone
Uncommon Serviceby Frances Frei and Anne Morriss *Simplify by Joshua Becker
Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki