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The Turd Is Dead

Dave Caolo at 52Tiger linked to this piece form the NY Times today.  A few things crossed my mind:

  1. What took so long? (6 years)

  2. Who is the marketing genius that thought brown was a good color? and does he still have a job?

  3. Does anyone know someone who has one?

  4. What took so long to kill it?

Zune

Microsoft kills the Zune:

The New York Times:

Microsoft spokeswoman, Melissa Stewart, confirmed [at E3] that the Zune brand is going away so Microsoft can use the better-known Xbox brand for its entertainment services, including its online video service.”

It was a bad idea to make the Zune brown (it resembled a turd), but even worse to chase Apple,” as former Microsoft executive Robbie Bach explained at a Northwest Entrepreneur Network in May:

We just weren’t brave enough, honestly, and we ended up chasing Apple with a product that actually wasn’t a bad product, but it was still a chasing product, and there wasn’t a reason for somebody to say, oh, I have to go out and get that thing.”

Users who’ve created playlists will find them intact in the new Xbox Music Service.

(Via 52 Tiger)

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