As buiness people we are always looking for the “ideal client”. That mythical person(s) that will be perfect. What is the criteria you use to identify the ideal client?
- They pay on time?
- They are friendly?
- They go along with everything you say - without question?
- They refer you to many many other new clients
Perhaps the question is are you the ideal vendor?
- Do you arrive on time?
- Are you friendly with your customers?
- Are you willing to work with the customer to deliver a great product?
- Are you referrable?
So which question is more important?