The Brooks Review on Blocs

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Ben Brooks from the Brooks Review wrote a nice commentary on blocs. Ben was one of the original six writers that I sent a prototype to. I did not know any of them but I just asked them one question.  Tell me what you think about the concept and design. Good or bad. I was trying to decide to go forward and ship” this design or pack it up and try something else.  

As I mentioned I have never met Ben.  But from reading his site and listening to his podcasts with Shawn Blanc I felt like I had a good idea of who he was. Ben also has very strong views about design (I share many of these) - and it is that type of opinion that I really wanted!

When I reached out to these busy people I told them the reasons why this idea came to me. I was worried, because one of the reasons was the rotating of the unit on my TV stand - it truly made me mental. So it was with great joy when I read this:

My Apple TV was always being pulled to one angle or another and while this doesn’t effect the operation, it sure bugged the crap out of me.”

All six writers provided comments and criticism on how to make the product better. This information was truly invaluable, without it my idea would never have come to fruition. Ben was also correct on the thickness. He has a near finished prototype (ver.13 or 14 I think) but there were more refinements to the overall thickness (it decreased by a little more than 1/8″) before the product that is shipping now was finalized.

Thanks Ben