While traveling around Maine last week my car GPS seemed to be leading our trip in an odd direction. Not wanting to go to far our of my way I brought up Google Maps on the iPhone and punched in the coordinates. While I did get the location it also gave me this sponsored ad in the middle of the map that I have never seen. Did I miss a memo? I have never seen this pop up before.
I understand why Google wants to do this. It’s yet one more way to advertise using all the location data and personal information that Google collects.
I am not a fan of this tactic. I do not remember asking if Google could display ads on my maps. Removing my personal opinion there are still things here that I feel are very wrong.
- The size of the ad takes up a huge amount of space on the map relative to the overall screen size of the phone
- The sponsored pin is ugly and a different shape then all the other google pins
- I was not able to move the ad around to see the road under it – or dismiss the ad
- When I first did the search and the label appeared I initially thought that was the destination I needed to go to. Visually it caught my eye first in a misleading manner.
Now I am aware that they are there and intrusive I will not be using Google Maps unless I absolutely have to and look forward to what the Apple version is in iOS 6.