Today I am going to start a series of posts called Running on Air. The focus of these posts will be to showcase individuals who use their Macbook Air (either size) to run their business.1(#fn-1 “see footnote”)
People always find an excuse not to create. I need more computer power. I can’t do that. I need a manufacturer. I don’t have the skills in that area. But actually now is a great time to put those lizard brain ideas aside and try. There has never really been a time like now, when it is so easy to create a run a business in general form your laptop. What I want to do is let these people tell their stories. How they use the technology to work better - not harder.
I am focusing on the Macbook Air. I know there are many other devices that could do the same thing. This is not a Mac versus PC thing. This is about telling the story about a particular product that I love.
I am in the process of launching a side project for myself and will also be documenting the software and tools I use throughout the process. I will be running it exclusively from an 11” MacBook Air. Perhaps this will take some of the mystery out of the others to encourage them try it for themselves.
Thanks ! Austin