Dieter Rams on Good Design As an Advantage
Fast Company’s CoDesign newsletter featured a piece on “Dieter Rams On Good Design As A Key Business Advantage”. If you are a fan of design and believe in how it can make a difference to your company this is one article you should read.
It also features his Ten principles of good design that I think are still amazing today. He has designed so many products that have stood the test of time. Definitely one of my top 10 favorite designers.