What Does Your Product Do?

When I look at products I always ask myself the following:

What does your product do?
Does it make my life easier?
Is it new and unique and fills a niche?
Does it remove an everyday aggravation from my life?
Does your product do something better then another product?
Is your product aesthetically beautiful?
Does your product inspire imagination?
Does your product create a visceral effect?
Does your product conversation worthy?
Does it create a buzz?

So ask yourself, what does your product do? If it does not do several
of these its just another product.

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