The new Amazon commercial

M.G. Siegler pointed out this new Amazon commercial to me.  Apparently it debuted during the NFL game.

I  just watched it and I agree. that it is a good commercial.  Personally I think it is a good commercial because in many ways it mimics Apples style.  Low key voice narration, people using the products and services everywhere.  It humanizes the service.

I watched it a second time because I could not get something out of my head.  It reminded me of something.  Based on the pace and cadence of the storyline it felt a lot like one of my favorite commercials ever from Apple – “Here’s to the Crazy Ones”.

“We’re the people with the smile on the box”

“Net Income Decreased 96%”

MG Siegler reports on a story from Business Wire about Amazons latest numbers.  The numbers are truly staggering:  

Net income decreased 96% to $7 million in the second quarter, or $0.01 per diluted share, compared with net income of $191 million, or $0.41 per diluted share, in second quarter 2011.

In an effort to continue to grow and create new customers I think what we are seeing is a race to the bottom.  

Annoucing my own SmartPhone

MG Seigler must have missed my announcement about the smartphone I am creating (since everyone is nowadays).  Thats ok for now I guess – he covers this thoughts on an Amazon phone below. I have to agree with him though why would Amazon try and do it alone.

The Kindle Phone:

The Kindle Phone:

So it looks like Amazon is entering the smartphone space as well — or at least thinking about it, if Tim Culpan, Olga Kharif and Ashlee Vance’s sources are correct.

And they likely are. This is the obvious next step after the Android-powered Kindle Fire. The one glaring problem would be patents — as in, Amazon likely has little or no mobile patents — but the article suggests that Amazon is already hard at work on resolving that potential roadblock.

The entire time I’m reading this news, I’m thinking: if they’re both being honest, doesn’t it seem obvious that Google and Amazon should team up in this endeavor? Think about it: Amazon’s strength is content and distribution — two of Google’s glaring weaknesses. Google strength is in mobile software/services and post-Motorola deal, mobile patents. Both have some hardware experience now, but neither yet holds a candle to Apple in that regard. But perhaps with their combined expertise…

And yet, it will never happen. While the two companies may not outright hate each other, post-Kindle Fire, they’re clearly at odds with one another. Google also just moved more forcefully into the developer cloud space that Amazon owns. And there are about a dozen other rivalry overlaps.

A joint effort by Amazon and Google to make a truly killer phone makes a lot of sense to me on paper. Sadly, that’s where it will stay. 

(Via parislemon.)