When I read this on MacFilos I was shocked. I have been thinking about this for a weeks now, mostly pondering how Apple is doing this so well. What they are doing differently etc.? Daring Fireball commented on the original Gartner Report a well. There is no smoking gun here, no magic bullet just amazing products and supply chain management.
In fact I am sure most people don’t care about this at all but it is truly remarkable. I worked for a very large manufacturer in the United States for 7.5 years. We were a global seller with manufacturing in several countries around the world and we sold a lot of product. The company was on the the bleeding edge of JIT (just and time) and cell manufacturing.
We moved a lot of product – but we did not turn over our inventory EVERY 5 days!. I would say maybe every 20-30 days at best.
Tim Cook, the maestro of just-in-time source and supply, has achieved the near impossible in turning over Apple’s entire inventory every five days. Just think: All that stock, all those millions of phones and gadgets, all turning over in such quick time. No chance of the shelves getting dusty down at your local Apple Store.