Unexpected Surprise

I wrote a post on the blocs.tv blog about how I randomly walked in and picked up the new issue of Macworld and found blocs written up.

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The Brooks Review on blocs

Ben Brooks from the Brooks Review wrote a nice commentary on blocs. Ben was one of the original six writers that I sent a prototype to.  I did not know any of them but I just asked them one question.  Tell me what you think about the concept and design. Good or bad.  I was trying to decide to go forward and “ship” this design or pack it up and try something else.  

As I mentioned I have never met Ben.  But from reading his site and listening to his podcasts with Shawn Blanc I felt like I had a good idea of who he was.  Ben also has very strong views about design (I share many of these) – and it is that type of opinion that I really wanted ! 

When I reached out to these busy people I told them the reasons why this idea came to me.  I was worried, because one of the reasons was the rotating of the unit on my TV stand – it truly made me mental. So it was with great joy when I read this:

My Apple TV was always being pulled to one angle or another and while this doesn’t effect the operation, it sure bugged the crap out of me.

All six writers provided comments and criticism on how to make the product better.  This information was truly invaluable, without it my idea would never have come to fruition.  Ben  was also correct on the thickness.  He has a near finished prototype (ver.13 or 14 I think) but there were more refinements to the overall thickness (it decreased by a little more than 1/8″) before the product that is shipping now was finalized.

Thanks Ben

The Week in iOS Accessories Macworld

Nice mention today in Macworld for blocs in the iOS Accessories column.  

Bloc: Admittedly, we don’t see accessories for the Apple TV come along too often, but the $39 Bloc for Apple TV is a nice exception to the rule. It’s a wooden tray—it comes in cherry, maple, or walnut—with slots for both the Apple TV and its remote control. The device lets you create a permanent resting spot for your Apple TV, keeps the perhaps-too-small-and-light device from being pulled behind your entertainment center by heavy cables, and helps you stop losing the remote in the crevices of your couch.

— Macworld
 The Walnut bloc for Apple TV
The Walnut bloc for Apple TV