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Everyone has a different level of NO!

August 15, 2012 by aewhite77

Yesterday I received an email offer to sign up from a retail outdoor store that I frequent called Eastern Mountain Sports or EMS.  It was a point based reward program offering you discounts and special sales announcement.  Since I go there several times a year I would figured it would be worth it to me to sign up.  

I clicked on the site and started to fill out the form before I came to a screeching halt.  For me there are several things form.

1. Eighteen fields on the form – too long

2. Eleven of the fields are mandatory

3. I am giving permission to use my email for this rewards program.  Why is one of the required fields a phone number?  That was a non-starter for me.  The secondary phone number is a cell phone which is optional but they are asking for my carrier.

4. If you are going to collect all this information from me I think it is mandatory that you explain why you need it and how it will be used.

For example – “collecting your cell phone number will allow us to send you a text message about a special sale”

None of this existed.

So as a result I will not be joining the rewards program.

Categories Business, User ExperienceTags EMS, form signup, rewards
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