I received an email from This Week on TED (Technology Entertainment and Design) that contained links to a few new videos. One of the ones that caught my attention right away was Renny Gleasons 4 minute talk about 404 pages. Renny is a Global Digital Strategies Director for Wieden+Kennedy
Click below to see Renny Gleason talk about the story of the 404 page. The take away is that you can take a negative experience into a positive brand building one.